The purchase of an electric car in Europe and the USA is closely linked to the selling price and access to government environmental incentives (see how they will be organized in Italy in 2024). It is no coincidence that the US government has demanded that electric cars be totally “made in the USA”, even though capital could then be diverted elsewhere, for example to China. JD Power’s recent Electric Vehicle Accounting (EVC) study reveals a different approach in Japan Where 50% of buyers are considering electric cars for their next purchase, while 46% will only purchase an ICE vehicle.
ONLY NEW ELECTRIC AND HYBRID VEHICLES IN JAPAN BY 2035
The Japanese electric vehicle consideration study provides an analysis of electric vehicle buyer preferences. The 2023 Japanese edition is based on answers from 6000 consumers representative of a wide age spectrum, from 18 to 74 years whose interest is in the acquisition of a new vehicle during the next year.
“The study reveals that buyers who own electrified vehicles tend to consider more high-tech vehicles for their next purchase, suggesting that national policies aimed at achieving 100% electrified vehicles in the sale of new cars until 2035 It’s not out of the realm of possibility.” he declared Maiko Harasenior manager of JD Power’s research division.
BUYING AN ELECTRIC CAR IN JAPAN: JD POWER SURVEY
The 77% already own electric cars Consider purchasing an all-electric model for your next vehicle. The trend is also evident in plug-in hybrid owners (PHEV), with 72% affected, while for internal combustion vehicles (ICE) this percentage drops to 47%. This suggests that owners of more advanced vehicles are more likely to switch to all-electric models.
56% of buyers in urban areas, especially in Kanto and the 23 boroughs of Tokyo, are considering purchasing electric vehicles. Preferences are increasing with higher income showing that wealthy urban dwellers are more likely to choose electric vehicles.
AUTONOMY AND THE PILLARS: A BARRIER TO OVERCOME IN JAPAN
The average distance traveled per charge affects the evaluation of the purchase of electric vehicles also in Japan. Those who are considering the purchase of an electric car – according to a survey by JD Power – travel on average 880 km per month, compared to 973 km for those who prefer conventional ICE vehicles. The current autonomy satisfies residents of urban centers, while those in rural areas show less interest.
70% of buyers expect Reload mainly the vehicle outside the house, with increasing preference in younger groups. The gas stations are considered the main charging point by only 15% of buyers. This group of respondents is almost twice as large as those they target shopping centers (8%) and other car dealers (7%). However, the number of service stations has decreased and oil companies are drawing up plans to convert service stations specifically for electric cars, as is happening in the UK.
