Fiat lands in North America with the new Fiat 500e. The brand practically revealed FIAT (500e) RED 2024 as the first product launch FIAT 500e for North America with a presentation video by Olivier FrancoisCEO of FIAT and Global Marketing Director of Stellantis a Good lead singer of U2 and co-founder of ONE and (RED), to commemorate World AIDS Day, which took place on Friday, December 1.
The US debut of the Fiat 500e is confirmed
An all-new, all-electric version of FIAT’s most legendary and iconic model is making its debut in the United States. The two-door, all-electric 500e is Stellantis’ first battery-electric vehicle (BEV) offered in the country. The Fiat 500e boasts an estimated range of 240 kilometers (149 miles), coupled with a 42 kWh battery and a charging time of four hours and 15 minutes. The 500e will be available in Stellantis showrooms in North America from the first quarter of 2024, according to Olivier Francois, CEO of FIAT and Global CMO of Stellantis. “The 2024 500e is a modern and technologically advanced version of a popular classic, offering a host of new safety features while remaining fun and true to its roots. Try not to smile when you drive this car.”
On the outside, the 500e has a decidedly modern look while staying true to the historic lines that made the 500 an icon. Larger dimensions give drivers a safe view of the road ahead. The exterior features new front and rear LED lighting, aerodynamic door handles with electronic closing, and an updated front fascia that gives the vehicle a fresh yet elegant look. These elements combine fashion and functionality as they contribute to improved aerodynamics that increase the electric range. The 500e sports brilliant 17-inch diamond-cut wheels for a bold and dynamic presentation.
Inside, every square centimeter has been carefully designed for a modern interpretation of the timeless Italian style. FIAT enthusiasts will immediately recognize the dashboard insert, rounded instrument cluster, and two-spoke steering wheel as a tribute to the original 1957 Fiat 500. Classic meets contemporary with a 10.25-inch center screen with Uconnect 5 services, paired with a 7-inch full digital display for seamless user experience enjoyment. Customers also get more storage space thanks to a redesigned center console and door panels that give drivers all the space they need to carry everyday essentials. The seats also feature a fresh design with six-way driver adjustment, including height adjustment for a better driving position. The passenger seat is adjustable in four directions. All seats carefully use recycled materials.
The Fiat 500e is exceptionally intuitive without the need for instructions, driving is fun and friendly. He even sings. The 500e welcomes passengers with digital tunes and sets the tone for an engaging Italian experience. In addition, the Acoustic Vehicle Alert System (AVAS) “sings” to pedestrians a song called “The Sound of 500” written by Flavio Ibba and Marco Gualdi.
