After the awards already won in the Product Design category, more than four FUJIFILM products and services were awarded in the Brands & Communication Design category at the prestigious Red Dot Design Awards. Organized by Design Zentrum Nordrhein Westfalen (Essen, Germany), this award category recognizes products and services with design excellence in several areas, including branding, advertising, packaging, UI (user interface), and UX (user experience).
The awarded products are a printer for smartphones INSTAX mini Link 2; application FUJIFILM Prescale Mobile for pressure image analysis; application FUJIFILM XApp for GFX/X series mirrorless digital cameras and features Remote recording function.
The award was given for design excellence, functionality, creativity, brand awareness, and differentiation from the competition.
FUJIFILM honored at the 2023 Red Dot Design Awards
Red Dot Design Award Products: Brands & Communication Design 2023
INSTAX mini Link 2 smartphone printer
A printer that can easily print pictures taken with your smartphone. It comes with a feature that allows users to use an AR (augmented reality) effect to add drawings or write “in the air” while taking photos.
FUJIFILM XApp for GFX/X series mirrorless digital cameras
The app connects GFX/X series mirrorless digital cameras to a smartphone or tablet so users can remotely control the camera and transfer images captured by the camera to a connected device for viewing. The app offers seamless connectivity with the camera and has a feature that lets you view your daily photography as a photo diary.
Remote recording function
This feature for both the FUJIFILM X-H2S and X-H2 makes it easy to connect up to four cameras to a computer or tablet and record video or change camera settings through the computer’s browser. The function can be used by combining the cameras with “FT-XH”, which is a file transmitter available as an optional accessory.
FUJIFILM Prescale Mobile application for pressure image analysis
An application was created to use the “Prescale” blood pressure film. The application through a mobile device allows users to easily quantify blood pressure by obtaining a developed color pre-scale and also enables further use of the data by connecting the application to a dedicated cloud system.